My Strategic Humor Principles for Success I wrote this post on strategic humor principles over a dozen years ago! And even in that amount of time, I've evolved and I've put all of these to the test. In pretty much every capacity. Source: pexels.com I help businesses and teams become idea-driven cultures that flourish with creativity, and I use strategy, humor and applied improvisation to do that. While [...]
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Lady Doritos and a Missed Marketing Opportunity Oh Doritos! How I love thee. I do. And I don't mind saying that to the world. I ate so many - Cool Ranch, please! - when I was pregnant. I should have bought stock in the company! Yet, they missed a huge opportunity with Lady Doritos (#ladydoritos) on Twitter. New Doritos Flavor, Blaze. These are *not* Lady Doritos. Source: screenshot Doritos.com [...]
Anger is Story and Innovative Fuel: Why Conflict Powers Incredible Storytelling I spoke to a group of entrepreneurs recently about storytelling and conflict. Being an entrepreneur is hard - just like being an executive in a big company: both can be isolating. Many of these entrepreneurs expressed frustration, rejection and anger as well as passion and excitement. We all do. That is totally normal. Congrats - your human card is [...]
The Language of Inclusion and The SOTU Response "I, me, mine...." Oh, brother. Queue eyeroll.... Remember the seagulls in "Finding Nemo?" Mine, mine, mine!" That scene still makes me laugh. It's not so funny when we use these things in our #marketing, #communication and our talks. Source: Ron Smith via Unsplash.com Language matters. It signals intent, values and beliefs. The language of unity isn't "I, me, mine..." [...]
Story of Teams: Storytelling and Employee Engagement #storytelling drives everything and it's time for companies to challenge the #story behind why #employeeengagement fails. Employees Don't Trust Employee engagement is all the rage...and most programs fail. Why? Research tells us that once employees are paid at parity and perceive fairness, then money is not a motivator. It's not a lasting motivator. Yes, people want meaningful work and they [...]
Source: Ron Smith via Unsplash.com Messaging Lessons From Oprahs Golden Globes Speech - For Speakers and Brands And this is not just a message for speakers; it's a powerful message for brands - your job is to create powerful moments of hope. Here are the big messaging lessons from Oprah's Golden Globes speech. Source: Public Domain The power of passion and commitment to belief. And personal truth. [...]
Virgin Trains: Poor Humor and Customer Service How not to handle customer service via Twitter - Virgin Trains How NOT to handle customer service complaints...this one hot off the press from my friends in London. With "honey," "love," "sweetie"....and other patronizing 'there, there' comments. Brands need to get that it diminishes a woman's legitimate issues. The 1950s called and even it doesn't want 'old timey' sexist comments back. [...]
Playful Brands I love brands that play! Here is a list of some of my fave brands online. No, I am not getting paid. I love their fun, fresh voice and playful way to approach content and social media. They are not over the top - and they exhibit a fresh and sassy voice. Chubbies Shorts @chubbies. Sure, they follow only 3 ppl to manipulate Klout. But they do make me [...]
The Power of Interactive Story What Harold Lloyd Taught Me About The Interactive Power of Story Harold Lloyd's silent comedy was story *crack* to my 9-year-old brain. And it taught me everything about breaking the fourth wall to co-create with my audience. Collaborative Storytelling is not an option today. I've given several keynotes on this topic and I love seeing how audiences engage when I create scenes [...]
Livesteaming Video Predictions One of my favorite people on the planet, Ross Brand, invited me to share my thoughts about 2018 by providing my livestreaming video predictions. Along with an amazing group of livestreamers who all add something unique to the mix, I added my prediction for 2018. 91 Livestreaming and Digital Media Predictions for 2018 Digital Media and Livestreaming Video Predictions for 2018 Click here to see [...]