On February 26th, I had the great fun of chatting with Betabrand's Founder and CEO, Chris Lindland, about one of my favorite topics: using humor in marketing. I even let it go without teasing that he was a minute late for the call! I met Chris last year at FunnyBizz in SF. His company is using humor unlike many other organizations. Every day, the company launches new ideas and products [...]
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David Nihill, FunnyBizz Conference Co-Creator FunnyBizz Conference Might Just Well be a Movement I had a fun time chatting with FunnyBizz Conference Co-creator, David Nihill, on the show on Thursday, September 11. I met David at in San Francisco in June 2014 - the inaugural launch of the conference. It was small - roughly 100 people - brought together at the SF Chapel by a common belief that [...]
Three Ways Marketers Kill Marketing There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of this post. I have always joked that the fifth horseman of the apocalypse is a content marketer. To get notified when I go live, sign up here! Watch the Video [...]
Go Daddy's Empathy Marketing Focus In June, I chatted with Go Daddy's Director of Content, Chris Carfi, on #yesandbrandshow. The company is renewing its focus on being human, solving more of the entrepreneur's issues, and why empathy marketing matters. We chatted in-depth about how the company has turned around its image and why focusing on the whole customer with empathy mapping has made a huge difference for the brand. We [...]
Avoid Snoredom Keeping it Human is about weaving storytelling and humor into marketing for myself and for my clients. Here is my collection of images, sayings, and vids that are fun examples of social media marketing humor. There are so many ways to add humor into your marketing and social media. I hope these examples make you laugh, think and inspire you to add humor to your social [...]
Batman & Hotwheels: Marketing Inspired by Your Inner Kid I had the honor of speaking at FunnyBizz San Francisco on June 11, 2015. There were so many great presentations that day - all advancing the idea of eradicating boring marketing by bringing humor into business. Some of those presentations focused specifically - not exclusively - on content marketing humor. That is a conference I can get behind! Be sure to [...]
Note: this is a condensed article based on Kathy's ebook on adding humor and storytelling to your content! Download the ebook today! Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. There is just too much content and advertising chasing too few brain cycles for processing. Laughter lowers the intellectual shield your busy prospects have up all [...]
A version of my original piece was published in the Convinceandconvert blog and in MarketingProfs. Lighten Up Your Marketing Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. To date, there haven’t been many great examples of humor in B2B. I believe this is changing. And, according to a global Nielsen Survey of Trust in Advertising conducted [...]
Humor is an important pattern disruption technique and it can change the way prospects and customers perceive your company. Humor is human! Sprinkle in a little levity - and boom, you can flip expectations. Content Marketing Humor: Presentation Create Better Marketing Content with Humor from Kathy Klotz-Guest How do you add comedy and humor to your content marketing? Let me know. Check out Kathy's ebook on Amazon!
Marketing Humor ebook - Lighten Up Your Content! and Get Results We all want better content! Well, you're out of reasons to avoid adding humor to your marketing. There are so many great examples and ways to create better marketing with humor. This is why I wrote this marketing humor ebook. Better Content and Storytelling with Humor Want your copy of the ebook? Download it today from Aamzon! [...]